Want to learn more about Form.com?

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Want to learn more about Form.com?

Request a demo today, and we'll connect as soon as possible.

Request Your Demo

Want to learn more about Form.com?

Request a demo today, and we'll connect as soon as possible.

Request Your Demo

Want to learn more about Form.com?

Request a demo today, and we'll connect as soon as possible.

Request Your Demo

Want to learn more about Form.com?

Request a demo today, and we'll connect as soon as possible.

Request Your Demo

Focus on People: Q&A with Form.com's VP of Marketing

Alex Brown, Content Manager
Thu, Oct 24, 2019

 

Stephen 4

We spoke with Form.com VP of Marketing Stephen Newman (pictured) to learn about his role and recent trends in the forms automation market space.

Stephen has a background in accelerating growth for various B2B tech companies across multiple spaces, including marketing automation, product life cycle management, and online learning.

 

What is your role at Form.com?

I'm the VP of Marketing. I'm responsible for many things, but I tend to focus on prioritizing the initiatives that are going to drive growth. Whether I'm implementing programs to generate qualified leads for our sales team, leveraging new technology, or optimizing the customer experience, I try to focus on what’s going to move the needle. Essentially, my job is to spark more and better conversations with potential customers and make sure existing customers turn into loyal advocates for our brand.

 

Is there anything new or developing for Form.com that you're excited about?

Right now, there's a vast number of opportunities in the forms automation space where we operate. So many big companies with field workers are still using pen and paper, disconnected spreadsheets, and homegrown technology to conduct inspections, audits, or any sort of observational data collection activity. These methods aren’t very scalable and can’t keep up with the speed at which businesses operate today. On the other hand, companies that innovate with an integrated and mobile approach save time and money. At the same time, they also improve their ability to make strategic decisions based on data and not assumptions.

For Form.com, tapping into the enterprise market and solving these problems is just a matter of generating awareness and clearly communicating the value that we provide. Based on what I've seen over the last year and feedback from our enterprise customers, we're in a prime position to continue to be a market leader in this space. Seeing that position validated by an external source, like when we won the CODiE Award for Best Digital Process Automation in 2019, that's particularly exciting for me.

 

Would you like to highlight any recent changes at Form.com from a marketing perspective?

Aside from launching the new Form.com website in Q2 of this year, we've implemented some really cool marketing and business development tools which enable us to scale faster and work more efficiently. Thanks to improvements in reporting and project management, we have a strong understanding of where we are, where we need to be, and what we need to get done.

I also think we’ve made strides in improving the alignment between sales and marketing – which is critical for any business to be healthy and growing. Over the last 15 months, we've definitely strengthened that bond through increased communication and shared metrics. We're all looking at the same data. We mutually understand what's good, what's bad, and we're able to have open and transparent conversations about how to move forward.

 

How is Form.com positioned in the Forms Automation market right now?

Right now, the forms automation space is still very undefined. It's not like other technology spaces where the SMB players are clearly understood in comparison to enterprise-level software providers. We discovered that, although there are plenty of form providers out there, many of them can’t handle the complexities of the enterprise – and that’s where we work best.

We also recently surveyed business leaders for our report, Trends & Insights into Mobile Workforce Data Collection. More than half of the respondents told us that their current solution lacks integration capabilities with their other business systems and the ability to work offline. Things are obviously critical at the enterprise-level in inspection and auditing use cases.  When you combine our product capabilities with the strength of our services group who can configure what you need on our platform, it makes Form.com a very compelling option.

So, we know there's a massive gap in functionality and options for enterprises, and Form.com is positioned to address that. When people ask what's the difference between a generic form provider and Form.com, it's like asking what's the difference between a paper plane and a Boeing 747. The paper plane is going to serve a very basic function, but you're not going to get a lot out of it.

 

You've been in your current role with Form.com for over a year now. What do you enjoy about working here?

The flexibility of the role itself is probably the most significant benefit. I mean that not only in terms of the working environment but also the types of projects. We shift gears pretty quickly at Form.com, and the team here is excellent. It's fun to be working on one thing that's really new and exciting, and then shift gears and work on something completely different.

That makes the day go by quickly for me, which is always a good thing. I also like being able to see ideas go from inception to fruition. It's rewarding to see those ideas actually move the needle for the company and to see people get on board and get excited about them.

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